Kérastase Paris Introduces Natural Haircare | Aura Botanica


Recently I was lucky enough to attend an absolutely gorgeous evening with Kérastase Paris to learn about their latest range of natural haircare, Aura Botanica.

Held at French Bistro, Augustus in Ponsonby, guests were greeted with the delicious signature scent of Kérastase, Pink Grapefruit and Parisian Vanilla. Everyone was adorning beautiful fresh flower crowns, adding to the aroma of the evening. Once guests had each had their own flower crown individually hand made, we learned about the new natural range, Aura Botanica.

Aura Botanica is the next generation of natural haircare. Without sulfates, parabens and silicones the highly efficient ingredients provide a breakthrough formula that provides a lightweight feel, anti-frizz control with powerful nutrients for the hair.

The collection is 98 percent from natural origin, which is in line with Kérastase dedicating itself to being responsibly sustainable and L’Oreal’s goal of being fully sustainable by 2020. Containing pure hand pressed virgin coconut oil that is responsibly sourced from Samoa and Moroccan argan oils, tresses receive a boost of nutrition and shine.

The whole range smells incredible, with aroma therapeutic properties and leaves my hair smooth and soft without weighing it down. The coconut oil penetrates deep into the hair fibres delivering them ultimate hydration and strength. The natural Moroccan argan oil delivers ultra-rich lipids Omega-6 and -9 which are known for nourishing dry surfaces and delivering softness and shine.

The Bain Micellaire is the first L’Oreal shampoo to contain micellar, which detaches external impurities from the hair. The Concentré Essential is a beautiful leave in treatment which you can apply and leave over night or pre-shampoo to boost softness and hydration.

Not only does the 98 percent biodegradable formula respect the environment, the Bain Micellaire is 100 percent recyclable, whilst the Concentré Essentiel bottle is crafted from 25 percent recycled glass.

Aura Botanica truly combines luxury and high performance nature and is an incredible way to look after your hair and the environment simultaneously. Kérastase Paris Aura Botanica is available exclusively from Kérastase Paris Salons nationwide. For a list of stockists visit Kérastase Paris’ New Zealand website here.




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