Define your own beauty in 2017 with Maybelline

Hello New Zealand! What better way to start off the year than with some gorgeous new products landing on our shores from Maybelline New York?! Introducing the first launch of 2017 from Maybelline, these innovative new products will be available in stores from January 23rd, including a favourite from backstage at NYFW, the Master Strobe Stick.

Here are the 11 new products launching next week – and I’ve saved my favourites for last!

Master Drama The Nudes, RRP $14.99

Meet the perfect partner for a luscious eye look Master Drama The Nudes eye pencil – with long lasting bold chromatic colour. Master Drama The Nudes comes in three colour intense shimmery shades that won’t smudge, transfer or fade for 16 hours.


Rock The Nudes Palette, RRP $29.99

The latest edition to the Maybelline palette family brings with it rock-n-roll edge. This 12 shade combination of nude and heavy metal colours can deliver up to 13 different eye looks!


Superstay Primer, RRP $24.99

Start your day primed and ready to go with The Superstay Primer. Its ultra-smoothing formula absorbs oil to instantly even the skins surface for the most perfect finish while the stay-fresh technology combats sweat and sebum to keep makeup fresh and flawless all day long.


Loaded Bolds, RRP $19.99

Make a bold statement in one saturated stroke with Maybelline’s Loaded Bolds lipstick. Developed with sumptuous honey nectar for a creamy finish, the formula includes hyper colour pigments and an opaque, creamy kaolin clay base for a one-stroke intensity in 8 on trend intense shades such as Gone Griege and Blackest Berry.


Color Sensational Lip Shaper, RRP $15.99

Maybelline’s new Shaping Lip Liner by Colour Sensational shapes and enhances your pout with ultra-rich colour and the creamiest feel. The automatic lip pencil with soft, creamy formula easily re-shapes and extends your lip line for fuller looking lips. Shape up your lips and create fullness by drawing outside the lip line and accent lines, finishing with a sweep of colour. Available in 6 shapely shades.


And now for my personal favourites amongst the range – I haven’t been able to put down the Master Strobe Stick (see me use it in a tutorial here), Master Contour Stick and the gorgeous NYC Bricks Bronzer.

Lash Sensational Luscious, RRP $24.99

Nourish and enhance your lashes with Lash Sensational Luscious for fuller, richer lashes from corner to corner. The nourishing formula is crafted with Argan, Safflower Seed and Rose Fruit oil to leave lashes soft and conditioned while the revolutionary fanning reservoir brush reaches every last lash for a full fan effect. Available in waterproof, washable and brownish black.


Dream Cushion Foundation, RRP $24.99

For naturally luminous, fresh face perfection on the go Maybelline brings you the latest innovation in foundation with the Dream Cushion The hydrating liquid smoothes and evens the skin with light diffusing pigments and a micro-net cushion filters the formula for a sensuous, refined finish. This foundation provides a record SPF 40 protection against the harsh New Zealand sun while maintaining a healthy and flawless glow. Available in 6 hydrating shades.


Master Strobe Stick, RRP $16.99

The Master Strobe Stick provides targeted highlighting to add dimension to the face. The lightweight creamy texture and micro-fine pearls boost glow with a subtle sheen that brightens the eye area and enhances the cheeks. Available in 2 strobe worthy shades.


Master Contour Stick, RRP $19.99

A dual purpose, cream based stick allows you to contour and highlight with ease for a sculpted, slimmer looking face. Simply use the darker shade to slim down by drawing a V shape on the face, then brighten up the T-zone with the highlighter. Available in 2 shades for different skin tones.


NYC Bricks Bronzer, RRP $19.99

The NYC Bricks Bronzer is a 2 in 1 bronzer and illuminating palette for a perfect healthy glow all year round. The Matte bronzer texture creates a 100% undetectable tan, while the shimmer brick highlighter reveals a luminous complexion that you can flaunt all year long.


Color Jolt, RRP $14.99

Go beyond gloss with a jolt of intense colour. With 8 times more pigment in every drop and a flocked tip for easy application, this buildable formula delivers dramatic colour and shine and is available in 8 high gloss shades.


All products will be available at Farmers and selected pharmacies from 23rd January.




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